Adidas' Paul Pogba film includes cringey teen moments he may rather forget

Social video experts at Be On review "Football needs creators", the latest video from Adidas to go viral.

The format adds a sense of authenticity and steadily builds tension throughout, engaging both football fans and the wider public.

7 / 10

Hard work, dedication and sticking to the rules are no longer enough to make it big in sports, according to Adidas. True athletes need to be creators, both on and off the pitch.

The brand’s latest advert, created in collaboration with agency 72andSunny, showcases why football star Paul Pogba, embodies this creative spirit.

The ad follows Pogba’s journey from playing street football in France as a boy, right up to manhood and becoming the talented Manchester United football player the world has come to love.

The spot showcases his unique style of football and even includes those cringey teenage moments he would rather forget.

Shot in a documentary-style, the format adds a sense of authenticity and steadily builds tension throughout, engaging both football fans and the wider public.

In fact, the spot takes a more light hearted approach to storytelling in comparison to Adidas’ recent "Find focus" campaign, which featured stars including Ana Ivanovic and James Harden, focusing on the individual and the theme of concentration.

"Football needs creators" is comparatively humorous, appealing to a wider demographic. It forms part of Adidas’ "Sport needs creators" campaign highlighting the need for spontaneity and fresh faces in sports.

However, the film seems more thematically in line with rival brand Nike’s "Unlimited you" advert, which showcases various people’s journeys from "newby" to sports superstars.

Both brands focus on personal storytelling as a means of engaging their consumers. They inspire the next generation of athletes with unique insights into the lives of their heroes.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).