Adidas poster burst shows sports stars created from shoes

Adidas has unveiled its first advertising since the World Cup with a poster campaign created from images of its various footwear.

Adidas has unveiled its first advertising since the World Cup with

a poster campaign created from images of its various footwear.



The four executions, devised by Leagas Delaney, feature head and

shoulders shots of four Adidas stars - the boxer, Prince Naseem, the

footballer, Paul Ince, the basketball player, Kobe Bryant, and the

tennis player, Anna Kournikova.



From a distance, the stars’ faces look like photographs. However, a

closer look reveals that their images are created entirely from pictures

of sports shoes.



Bryant’s face, for example, is made up of hundreds of basketball shoes

shaded and shaped to produce a realistic image. Ince is rendered through

Predator Accelerator boots, Kournikova’s features are, in reality, Feet

You Wear Response tennis shoes and Prince Nassem is assembled from

Equipment Solution shoes.



The posters were created by the art director, Tiger Savage, and the

copywriter, Mark Goodwin. The illustrations were by Andy Holmes at Three

Blind Mice.



They will break nationally on six-sheet posters on 10 August.



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