Adidas ribs Paul Pogba in 'Never follow' campaign

Paul Pogba might the world's most expensive footballer, but a new campaign from Adidas suggests aspiring footballers should not try and follow his path.

Adidas' "Never follow" campaign, created by Iris Worldwide, moves away from the usual lionisation of football players, instead encouraging the viewer to create their own style of play.

The creative sees Pogba admonishing the viewer: "You ain't never be me". But an invisible voice answers back: "You! I don't wanna be you!" The speaker launches into a rap-style poem about how he doesn't want Pogba's shirt, face or fame. He concludes: "I just want your boots." The film was directed by Adam Smith through RSA Films.

The campaign promotes a limited edition collection of Adidas football boots in red, particularly the Ace 17+ Pure Control worn by Pogba.

Adidas last year scrapped several boot lines and introduced the X and Ace boot ranges, with the philosophy that there are two types of player – one that controls and another that mixes things up with chaos.

Topics

Subscribe to Campaign from just £37 a quarter 

Get the very latest news and insight from  Campaign with unlimited access to Campaignlive.co.uk

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More