Adidas 'staring' by 180 Amsterdam

Adidas has released a set of viral web films featuring footballing heroes, mixing-up live-action with animation. The main objective was to make each execution quite different in tone and look.

180 Amsterdam worked with the London production company, Knucklehead, using directing team Zak & Dan -- young, versatile and ambitious directors, picked for their great ability to combine live action with good online visual effects.

In this viral David Beckham and Ashley Cole participate in a staring contest, watch for David Beckham's erratic eyebrow, in a sneaky move to put Ashley Cole off his stride.