Adidas 'the spark' by 180 Amsterdam

Lionel Messi, the Argentine footballer, stars alongside Zinedine Zidane in a new big-budget Adidas ad promoting its F50i football boot.

Created by 180 Amsterdam, the commercial pastiches a graphic novel, narrated by Zidane, who goes on a journey to Buenos Aires to discover the origins of Messi’s talent.

SUBSCRIBE TO CAMPAIGN

Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE