Adidas tweets congratulations to Jenny Jones

Adidas tweeted its congratulations to the snowboarder Jenny Jones, the winner of Team GB's first medal of the Sochi 2014 Winter Olympics, and the country's first ever on snow.

Jenny Jones: wins Team GB's first medal at Sochi 2014
Jenny Jones: wins Team GB's first medal at Sochi 2014

Jones, who is 33, won bronze in the women’s snowboard slopestyle yesterday after receiving 87.25 points from the judges. The American Jamie Anderson took gold with 95.25 points and Finland's Enni Rukajarvi won sliver with 92.50.

Adidas, the official sportswear provider to the British Olympic Association, tweeted a picture of Jones with her medal with the words "history maker" across the photo.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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