Adland has lost ability to make mistakes, says Steve Henry

Steve Henry, the founder and former creative director of ad agency HCCL and a co-founder of Decoded, has said that adland has lost the creativity that allows people to take risks and make mistakes.

Steve Henry: believes the advertising industry has put safety before creativity
Steve Henry: believes the advertising industry has put safety before creativity

Speaking in the video above, Henry said: "I define a creative company as one that allows people to make mistakes.

"I think the ad industry, as a whole, has lost that attitude and it has become about safety and it’s about making sure the client's happy rather than doing what's needed. It's lost touch of what it's great at."

Jason Goodman, the chief executive at Albion, where Henry was formerly a non-executive creative director, said that entrepreneurs and a start-up culture have helped the agency prosper.

The agency has invested in start-ups and entrepreneurs with Albion Space, an incubator for startups based in London's Tech City.

Goodman said: "Learning from entrepreneurs has helped us grow our business over the years. I think the start-up scene works out how to birth a business very effectively.

Danielle Newnham, a co-founder of the creative digital studio We Make Play and the author of the book on entrepreneurs ‘Mad Men of Mobile’, also highlighted the difference between start-ups and agencies in the video.

She said: "You've got start-ups that work in a very lean way… they need to be agile and they need to be innovative. With big agencies, the difficulty is that they're not looking at innovating, they're looking at pleasing the client."

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).