Adland salutes the genius of David Abbott

British advertising has been leading the world in tributes to the legendary David Abbott after the co-founder of Abbott Mead Vickers BBDO passed away at the weekend.

David Abbott: co-founder of Abbott Mead Vickers
David Abbott: co-founder of Abbott Mead Vickers

Peter Mead, who co-founded AMV with Abbott and Adrian Vickers in 1978, said: "He meant more to me than I can possibly express in words.

"I never saw him write a bad line of copy, could count on the fingers of one hand the number of times I saw him lose his temper and remember countless times when the three of us were helpless with laughter."

Peter Souter, the chairman of TBWA UK who took over AMV’s creative helm from Abbott in 1998, said Abbott had "made creative direction a job for heroes".

Friends and former colleagues pay tribute to David Abbott.

Claire Beale on David Abbott's legacy.

Jeremy Lee reflects on David Abbott's influence.

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