Social innovation lab Good for Nothing, in collaboration with Made by Many, started the 50/50 campaign for Unicef, which aims to launch 50 projects in 50 days to raise £1m for East Africa.
Leo Burnett, Dentsu London, Albion, JWT, Sapient Nitro, Fallon, Grey London, Arnold Wordwide have all shown their support by launching various projects.
Albion has created a Swearjar app for Twitter, which tracks swearing on the microblogging site and charges users £1 per swear. The project, which launched on Friday, has so far raised £631.19.
Fallon has teamed up with Ed and Tom from the Chemical Brothers and their collaborators Flat Nose George’s Adam Smith & Marcus Lyall, to create an exclusive piece of digital content. Users are encouraged to watch, download and share the mix and donate to the campaign. The project launched today (17 October) has raised £100.
JWT, which has yet to launch its project, will ask people to make a request for something like a great chilli jam recipe, in return for a donation to Unicef.
The appeal currently has 40 projects running and has raised £8,082.
Follow Sara Kimberley on Twitter @SaraKimberley