Adland's next creative leaders

LONDON - Their names will be familiar, but which of this talented crop will have what it takes to become an executive creative director?

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View our picture gallery above.

See the full feature, with lowdowns of all these creatives in this week's Campaign magazine.


Adam Chiappe & Matt Saunby
Abbott Mead Vickers BBDO
Favourite ad: "We haven't made it yet"




Sam Oliver & Shishir Patel
DDB London
Favourite ad: VW 'nightdrive'




Sean Thompson
180 Amsterdam
Favourite ad: Honda 'grrr'




Rob Potts & Andy Jex
Saatchi & Saatchi
Favourite ad: Radio 1Xtra 'street music'




Simon Labbett & David Gamble
Saint
Favourite ad: Guinness' first ever website




Matt Doman & Ian Heartfield
Beattie McGuinness Bungay
Favourite ad: Guinness 'noitulove'




Chris Bovill & John Allison

Fallon
Favourite ad: Skoda 'cake'




Ben Tollett & Emer Stamp

Adam & Eve
Favourite ad: "We don't have a favourite"

Harvey Nichols 'womenswear' by DDB London

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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