Admedia hires Blake and seeks six staff

Admedia, the washroom poster contractor, has hired a salesman to deal solely with poster specialists and is looking for six account managers.

Admedia, the washroom poster contractor, has hired a salesman to

deal solely with poster specialists and is looking for six account

managers.



Rob Blake, former ad manager at Adshel, arrived at the company last

week.



He joins Admedia, which owns and operates washroom poster sites in

shopping centres and motorway service stations, as head of poster

specialist sales.



Blake, a one-time ad manager at TDI, will report to Admedia’s joint

chief executives Jonathan Naggar and Philip Vecht. He will be part of a

five-strong sales team liaising with the likes of Posterscope and Poster

Publicity.



Admedia has 10,000 washroom panels in 180 shopping centres including

Lakeside in Thurrock, Metro Centre in Gateshead and Trocadero in

London.



It owns more than 660 six-sheet panels at motorway services across the

UK.



Meanwhile, Admedia has signed up Virgin Net for a washroom campaign

featuring its ’Please wash your hands of boredom’ ads.



The ads, which have already appeared in Pitcher & Piano and All Bar One

bars across the country, will appear in the form of A3 posters in 90 of

Admedia’s shopping centres.



The campaign will run until the end of March. The EyeSite posters, which

are placed above urinals at eye level, were booked by Manning Gottlieb

Media and Posterscope on behalf of Virgin Net.



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