Kirshenbaum Bond & Partners has created four humorous spots for the Collaboration to AdoptUsKids in New York, which lets prospective parents know that they do not have to be perfect to be a perfect parent. The ads were directed by one of the co-creators of Trigger Happy TV, Sam Cadman. "Gift" follows the story of adopted parents excitedly giving their new daughter a gift. She opens it to find a garish jumper, almost exactly like the one her mother is wearing. Her mother says "well I remember how much you said you liked mine", as the teenager smiles politely and says "oh". The other three spots are called "hamster", "phone" and "consoling".