SectorMedia / entertainment and Digital
New York agency Adrenalina has created a self-promotional viral campaign urging potential new clients to "cheat" on their existing agencies and transfer their business to them.
The campaign employs "guerrilla" tactics as it drives New York companies to the website www.cheatonyouragency.com, which features a client testimonial who, bored with the efforts of his agency, ends up cheating on them with Adrenalina.
The site drives users to Adrenalina's main website where they can learn more about the agency.
The campaign is supported by print work, which takes the form of a tabloid newspaper called "The Cheaty" distributed by "guerrilla" paper boys.