Ads slammed by ASA to face ban from awards ceremonies

LONDON - Watchdogs are renewing their warning to industry awards organisers not to accept entries that have fallen foul of the Advertising Standards Authority.

And in an effort to curb illegal advertising activity, they are calling for the rejection of entries that have included flyposting even if a flyposter is not part of the campaign that is submitted.

The Committee of Advertising Practice, which has issued the warning, admits it has no sanctions against organisers who choose to ignore it. But Andrew Brown, the CAP chairman, said: "The ad industry supports self-regulation, so we would expect those running awards to conform to the rules."

The initiative comes as the war against flyposting escalates. The Outdoor Advertising Association has hired a company to photograph flyposting activity in  London.

Some industry leaders have argued that it is often difficult to pinpoint the source of a flyposting campaign. But Brown said: "It seems pretty unlikely that an advertiser can claim no knowledge of flyposting carried out in its name."

The CAP says it has no evidence that awards organisers are flouting the rules, but was anxious to stop what it called "offside goals".

As a result, it is asking that awards judges should not consider campaigns submitted in their original form if the ASA has subsequently ordered them to be amended.

Nor should creative work be eligible if it has been the subject of a CAP ad alert. These are warnings to media owners about advertisers attempting to get an ad published even though the ASA has ordered its withdrawal.

However, Brown insisted that CAP did not want the rules interpreted too rigidly.

"We don't want campaigns to be declared ineligible because of a technical breach of the codes. But if the intent of a campaign is to gain notoriety by breaking the rules then it should be deemed ineligible," he said.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).