Advertisers miss out on YouTube sensation Susan Boyle

LONDON - ITV has lost out on a major advertising opportunity because the broadcaster has not come to a deal to sell advertising against clips of Britain's Got Talent singing star, Susan Boyle.

Susan Boyle...advertisers miss out
Susan Boyle...advertisers miss out

Boyle’s performance of the Les Miserables hit I Dreamed A Dream on the ITV show two weeks ago has generated over 75 million views so far on YouTube.

But ITV is resolute that no advertising appear around the clip while it is in negotiations with Google-owned YouTube, according to a report in The Times.

ITV is trying to negotiate special terms with YouTube that would allow pre-roll adverts to be shown, a format that the video site has not previously embraced. YouTube prefers text ads and overlay advertising.

It is estimated that the Susan Boyle clip, which has become a global sensation, could have generated around £1.3 million in advertising by now, a windfall that could have been shared by ITV, Simon Cowell and YouTube.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).