Advertising agencies pitch for Lactofree account

LONDON - Lactofree, the Arla Foods milk brand, has called a pitch for its advertising account.

Lactofree…advertising account up for grabs
Lactofree…advertising account up for grabs

Beattie McGuinness Bungay, Wieden & Kennedy, Karmarama and Euro RSCG are all pitching for the business.

The successful agency will be briefed to produce TV, print and outdoor advertising for the lactose-free milk.

Euro RSCG has been working with Lactofree on a project-by-project basis since 2007. It has produced a number of campaigns for the brand, including a TV campaign that ran last year.

The spot, which aimed to promote the brand as having "the full taste of real milk", showed milk being poured over a black surface to form the image of a cow's hide.

Wieden & Kennedy handles the advertising for the Arla Foods butter brand Lurpak and the milk brand Cravendale, while CHI & Partners looks after Anchor, another of Arla's butter brands.

In November 2008, Lactofree revealed that it would be extending its range to include cheese and yoghurt products.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).