Advertising Association fights against consumer mistrust

LONDON - New research showing a marked drop in consumer trust in advertising has led the new chief executive of the Advertising Association to urge members to launch a counter-attack.

Lefroy...Advertising Association chief executive
Lefroy...Advertising Association chief executive

The Advertising Association chief executive, Tim Lefroy, will later today reveal that only 15 per cent of adults generally trust advertising.

He will blame the figures on action by lobbyists who have successfully implemented a ban on tobacco advertising, and are now set for an attack on alcohol promotion.

Key advertisers, including Barclays, Diageo and Unilever, are funding a research initiative into the benefits of advertising.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).