- The Advertising Brasserie has picked up the £3 million Ronseal business after winning a five way creative pitch.
The agency beat BMP4, Banks Hoggins O'Shea, Roose & Partners and Griffin Bacal - the incumbent on the business for the last three years - in a review that was conducted through the AAR.
The win reunites the creative directors Dave Shelton and Liz Whiston who created the 'does exactly what it says on the tin' tag-line when they worked at HHCL & Partners when it held the account six years ago
"The Advertising Brasserie displayed the best understanding of what the Ronseal brand is about," Ged Shields, marketing director at Ronseal said. "There will be no revolution, we will keep the same advertising style but just take it on to the next generation. It will be a sensible development.
The first work from the agency is due to break in the first week of March next year.
The last and only work that Griffin Bacal created for Ronseal broke in 1996 and is still on air today
Griffin Bacal won the business in September 1995 following a four way credentials pitch which included HHCL & Partners, the incumbent at the time. The client had also conducted talks with the Advertising Brasserie, Leagas Shafron Davis Ayer and Mustoe Merriman Herring Levy,
Media planning and buying which is through TMB Mediacom is not affected by the move.