Advertising and media investors stay calm on Trump victory

Initial reaction on the stock market to the political earthquake in America shows investors do not believe there will be a significant impact on global advertising spend.

Advertising and media investors stay calm on Trump victory

In early trading the share price of WPP, the world’s largest advertising group, is no more volatile than usual, falling just 1.6% to £16.98 as of 9am UK time.

It was a similar picture at French groups Publicis, down 1.6% to €59.41, and Havas, which is unchanged at €7.17.

Media giant Vivendi is also less than 0.5% down, while ITV is actually up by 0.8% to £1.67.

The exception is Japanese advertising group Dentsu, which fell 4.9%, in line with the Tokyo stock market, by the close of trading in Asia before Hillary Clinton conceded the election.

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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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