Advertising shake up expected as Somerfield and Kwik Save merge

- The future of ad accounts totalling almost £20 million is open to question after this week's formal go-head for a merger between the Somerfield and Kwik Save supermarket chains.

- The future of ad accounts totalling almost £20 million is open to question after this week's formal go-head for a merger between the Somerfield and Kwik Save supermarket chains.

There was no immediate word of which agency will run the combined account currently split between McCann-Erickson, which handles £8 million worth of Kwik Save business, and RPM3, which runs the £11.5 million Somerfield assignment.

Five months ago the McCanns office in London and its Universal McCann media affiliate succeeded in keeping the Kwik Save account within the network after the company ended its 30 year relationship with McCanns in Manchester.

Somerfield, whose name will be adopted by the merged group, recently dropped the Birds of a Feather actress Lesley Joseph from its TV advertising in favour of a down-to earth mother coping with everyday hassles.



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