Advertising's stalwart David Williams dies

David Williams, one of the advertising industry's leading lights in the 60s, has died.

After beginning his career as a medical copywriter, Williams took a job at Gordon & Gotch before becoming the managing director of DJ Keymer.

Williams bought the agency from its parent company, SH Benson, and changed its name to David Williams & Partners. He later sold a stake to the US-based Ketchum Communications.

Williams also took an active role in the IPA, and was at one time its youngest council member.

He was a fierce advocate of advertising as a socially valuable profession, and stressed that fuelling mass production meant the spread of wealth and prosperity throughout the world.

Peter Mead, who worked for Williams in the 60s said: "David was an influential person in my business life and was largely responsible for ironing out my rough edges. He was a classic adman, in whom personality and hard work were twinned."

As well as having a successful career in advertising, Williams was a well-respected crime writer. He started to write novels in his spare time as an antidote to the declining creative aspect of his job at a large agency, and published his first in 1976.

After suffering a stroke in 1977, Williams concentrated full-time on his writing, and claimed that creative thinking played a large part in his recovery. His accountant estimated that changing his career from that of successful advertising executive to author cost him around £2 million, but Williams replied that he always knew advertising paid better than crime; he only regretted having had to prove it.

He is survived by his wife, daughter and son.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).