Advice from the top: Industry figures offer their tips on how to follow in their footsteps

"One principle you should stick to is to maintain a high level of integrity. Be as honest as you can because something will always come and bite you on the bum later in life. And, more importantly, always be honest with yourself." - Ron Coomber, head, Broadcast Advertising Clearance Centre

"See your career as a sequence of three-year projects." - Jerry Hill, group chief executive, Initiative

"Enjoy what you do, do it to the very best of your abilities and stick at it. At the same time, be alive to opportunities when they come along and grab them." - John Owen, planning director, Dare

"Work with the best people." - Paul Rothwell, managing director, Gorgeous Enterprises

- Collated from Campaign's A List. To buy copies, e-mail: kate.nicholson@haynet.com.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).