Advice from the top: Industry figures offer their tips on how to follow in their footsteps

"Be prepared to work bloody hard. Make yourself indispensable. Be prepared to start at the bottom of the ladder." - Dawn Airey, managing director, Sky Networks

"Don't eat yellow snow." - Nick Emery, chief strategy officer worldwide, MindShare

"Aspire to things that are out of your reach. Work with others who do the same. The people who succeed are not always the people with the highest ability but the ones with the highest standards." - James Lowther, chairman, M&C Saatchi

"Be yourself." - Ian Priest, founding partner, Vallance Carruthers Coleman Priest

- Collated from Campaign's A List. To buy copies, e-mail: kate.nicholson@haynet.com.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).