Advice from the top: Industry figures offer their tips on how to follow in their footsteps

"Do work you're interested in and never forget how lucky we are to work in advertising." - Dave Alberts, chairman and executive creative director, Grey "Make sure you have the right stuff to want to win in one of the most competitive industries in the world." - Nick Manning, chief executive, OMD

"Create your own footsteps in business and life - don't necessarily follow others. Treat everybody in the same way you would expect to be treated. Learn from your mistakes." - Peter Phippen, managing director, magazines, BBC Worldwide

"Be determined, stay focused and never say die!" - Lorna Tilbian, director, head of media research, Numis Securities.

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