Advice from the top: Industry figures offer their tips on how to follow in their footsteps

"Be a good account executive." - Nick Hurrell, chairman, M&C Saatchi Europe

"Fleet Street, contrary to popular opinion, does not thrive on bad manners. Courtesy and good humour get you further than being a bastard." - Martin Newland, editor, The Daily Telegraph

"Be clear about where and how you can make a difference. Remember the euphoria of getting great ideas out. Everyone benefits from laughter." - Farah Ramzan Golant, chief executive, AMV BBDO

"The best thing someone said to me was: 'When I walk into my agency, I want it to feel like double art on a Friday.'" - Charlie Snow, planning director, DLKW & Partners

- Collated from Campaign's A List. To buy copies, e-mail: kate.nicholson@haynet.com.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).