Advice from the top: Industry figures offer their tips on how to follow in their footsteps

"Never start your own business to make money because you will fail. However, if you are driven by a passion, a belief and have support from people who have done it before, go for it. You will love every second and make a lot of money in the process." - Daryl Arnold, chief executive, Profero Group

"It's not enough to be right, you need to convince other people that you're right." - Jim Carroll, UK chairman, Bartle Bogle Hegarty

"There are so many great people in advertising but yet so few really great campaigns. It's proof that talent alone is not enough. You cannot succeed in this business without tenacity." - Jean-Marie Dru, president and chief executive, TBWA Worldwide

- Collated from Campaign's A List. To buy copies, e-mail: kate.nicholson@haynet.com.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).