Advice from the top: Industry figures offer their tips on how to follow in their footsteps

"Setting up your own agency is a slog, don't go into it unless you're prepared for the long haul. Don't be tempted into hiring friends or family. Strike a balance between creative and financial success. And above all, never put your house on the line, this business is too unpredictable for that!" - Andy Cheetham, creative director, Cheethambell JWT

"If you don't feel strongly about something, no-one else will." - Julian Hough, founding partner, WCRS

"An experienced and successful BMP account handler, John Mcknight, once told me that there are only four jobs in account management so take your time and enjoy each one of them." - Jorian Murray, managing director, DDB London

- Collated from Campaign's A List. To buy copies, e-mail:


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).