Advice from the top: Industry figures offer their tips on how to follow in their footsteps

"Having passion for what you do is the most important thing. Take the business seriously, not yourself, and always remember 90 per cent of a great idea is making it happen." - Kevin Brown, former partner, Soul

"Aim high, stay humble. Be brave, even when you don't feel it. Know when to shut up. Never work anywhere where they keep you waiting for the interview." - Debbie Klein, founding partner, WCRS

"I believe our role is understanding human behaviour and using your skills to change that behaviour - so I would recommend defining what you want to do within that context. Get the broadest experience possible and you will be able to bring more to the table." - Marie Oldham, joint managing director, Media Planning Group

- Collated from Campaign's A List. To buy copies, e-mail: kate.nicholson@haynet.com.

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