Advice from the top: Industry figures offer their tips on how to follow in their footsteps

"Choose your boss carefully." Andrew Robertson, president and chief executive, BBDO Worldwide

"Work hard and be nice to people." Charles Vallance, founding

partner, VCCP

"Work hard, have fun, be friendly, avoid the politics, stretch your brain continuously so you never stop learning, become interested in everything around you." Jon Wilkins, partner, Naked Communications

"Don't worry about what other people think of you. Try not to let fear dictate the decisions you make. Create advertising real people will talk about in the pub." Al Young, executive creative director, FCB London

- Collated from Campaign's A List. To buy copies, e-mail: kate.nicholson@haynet.com.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).