Aegis acquires Lithuanian media agency

Communications and market research group Aegis has acquired Lithuanian media agency Creative Media Services UAB.

Jerry Buhlmann: chief executive of Aegis Group
Jerry Buhlmann: chief executive of Aegis Group

The 13-year-old CMS, which had gross assets valued at £1.1m at the end of 2010, specialises in servicing clients in all areas of media planning, buying and research.

The deal, terms of which were not revealed, will see CMS become part of Aegis Media's Vizeum network in the Baltic region.

Jerry Buhlmann, chief executive of Aegis Group, said: "As a leading operator in the Lithuanian market, with an excellent reputation for their media expertise, the acquisition of CMS gives Aegis Media a significant foothold in Lithuania, extending our expertise and bringing local client relationships.

"The acquisition also enables us to offer the full range of Vizeum services on a pan-Baltic level."

The acquisition follows an announcement last week from WPP that its global marketing network Wunderman had combined its digital business in Austria with local online marketing business of PXP.

Wunderman acquired a majority stake in the new combined business, which has been named Wunderman PXP.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.