Aegis builds up digital offering in Singapore

Aegis Group has acquired a minority stake in Singaporean digital agency, The Upper Storey.

The Upper Storey: Aegis Group acquires minority stake in Singapore-based digital agency
The Upper Storey: Aegis Group acquires minority stake in Singapore-based digital agency

The agency, which has gross assets of £0.5m, will become part of Isobar in Asia Pacific and will be rebranded TUS Isobar.

The Upper Storey was founded in 2001 and has a client list including Microsoft, American Express, Intel, Daimler, Dell and Mediacorp.

TUS has three divisions, which include its main strategy and creative digital marketing division, as well as a motion graphics, 3D and design production division, Mofuro, and a production and technology hub, Studio TUS.

Last year, Aegis made more than 10 acquisitions, including MediaVest Manchester, Lithuanian media agency, Creative Media Services UAB, and Canadian social media moderation company, ICUC Moderation Services.

Follow Sara Kimberley on Twitter @SaraKimberley


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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).