Aegis prepares to bid for MediaVest

Aegis Media is plotting a bid for the independent Manchester-based media agency MediaVest and is expected to swoop within weeks.

Aegis prepares to bid for MediaVest
The planned acquisition follows the Aegis agency Carat winning Asda’s regional media business from the Leeds-based Brilliant Media earlier this month.

It is understood that Aegis wants to service this client from the North, as well as boost its regional capabilities. It already owns Feather Brooksbank, which has offices in Manchester, Edinburgh and Glasgow.

While Publicis has a 19.9 per cent stake in MediaVest, the bulk of the rest of the agency is owned by its founders Andy Jeal and Dave Lucas.

MediaVest has particular expertise in retail, direct response and financial services.  Nigel Sharrocks, Aegis Western Europe’s chief executive, said: "We’re always looking at all sorts of opportunities." A spokeswoman added that the company never commented on speculation.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published