Aegis revamps UK team

Aegis Media has restructured its UK management team with Tracy De Groose replacing Robert Horler as the managing director of Carat.

Aegis Media: New roles for Horler and De Groose
Aegis Media: New roles for Horler and De Groose

Horler moves to the new role of chief operating officer at Aegis Media UK, where he will be joined by Steve Hobbs, the deputy managing director of Carat, who becomes the director of media operations for Aegis Media.

While working closely with De Groose, Horler will take operational responsibility for all Aegis Media UK’s businesses, assuming many of the UK responsibilities of Nigel Sharrocks, the former chief executive of Aegis Media UK, who in May was promoted to the role of chief executive of Aegis Media Western Europe.

The heads of Aegis Media’s UK agencies, including Carat, Vizeum and Feather Brooksbank, will all now report to Horler.

Horler is replaced in the Carat role just 15 months after he succeeded Neil Jones as Carat’s managing director. De Groose has been working for Carat for the past year on a consultancy basis, leading its recent COI pitch as well as working behind the scenes on other pitches and devel­oping the agency’s brand positioning.

As Tracy Darwen, she was the managing director of Naked Communications for four years until 2006 and has also worked at Starcom and for the brewer Whitbread.

De Groose said: "Whereas the MD role in essence remains the same, Rob will be closely involved in the business, so the team will be strengthened."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published