Aga illustrates its robustness and lack of complexity

The robustness, lack of complexity, easy of use and evenness of cooking temperatures extolled by the cast iron cooker brand are cleverly referenced in a series of press ads.

Aga illustrates its robustness and lack of complexity

An image of an oven and boxing glove-hybrid is a nod to the Aga Rangemaster’s robustness, while buttons of all shapes and sizes allude to the stripped-down design of the cooker.

Brand: Aga Rangemaster

Client: William McGrath, group chief executive at Aga Rangemaster

Agency: MNDB

Creative: Adam Staples and Paul Miles



Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More