Aga targets city homes with cooker campaign

Aga, the British cooker brand indelibly linked with the upper-middle classes and their country homes, has released a campaign for its city oven.

Aga: targets city homes
Aga: targets city homes

The ad will appear in the Evening Standard ES Magazine today (22 August). It will feature a pink Aga City60 cooker in a half-developed building overlooking London along with the line "urban regeneration". It was shot at Eagle Wharf in Holborn.

Aga is targeting London commuters and E1 and N1 residents, in particular, with the campaign, which will also include outdoor executions across London.

MNDB, which was founded by in 2010 by James Davis and Serge Nicholls, two former directors at Ogilvy & Mather, created the campaign. Adam Staples was the art director and Paul Miles was the copywriter. The image was shot Andy Glass. TCS handled the media.

William McGrath, the chief executive of Aga Rangemaster, said: "The campaign aims to show the Aga at home in the city, and as able to attract the attention of new audiences by showing that whatever their cookery style and lifestyle, the Aga can fit in."

The ad is MNDB’s first for Aga since becoming its agency of record earlier this year. In an earlier and separate appointment MNDB created a campaign for the Rangemaster cooker in 2013.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Brexit reaction: Ad industry rocked by UK vote to leave EU
Shares0
Share

1 Brexit reaction: Ad industry rocked by UK vote to leave EU

Senior figures from across the UK's advertising industry have reacted with shock and dismay after the country voted to leave the European Union.

Just published