Age UK encourages donations in place of secret Santa gifts

Age UK, the charity for older people, is encouraging people to donate the money they would spend on a secret Santa gift to the charity.

Age UK: runs #SecretSantaSacrifice campaign
Age UK: runs #SecretSantaSacrifice campaign

Its social media Christmas campaign launched today to encourage people to donate £5 to the charity instead of spending it on novelty presents.

The #SecretSantaSacrifice has been created by We Are Social, the social media agency.

People are invited to visit to choose a virtual gift such as a turkey hat or novelty pants.

Once they have donated to the charity through Just Giving, they can share the gift with the recipient on Twitter, Facebook or by email.

Charlie Cottrell, the editorial director at We Are Social, said: "No-one actually likes doing the office secret Santa – it’s a mandated waste of £5 on novelty items that goes in the bin five minutes later.

"There are much better causes we could be spending our money on, one of which is making sure older people are warm this Christmas.

"Age UK is brilliantly set up to reach the most vulnerable people, and we hope that any support we can offer them will make a real difference to older people during the winter."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published