Agencies should act more like brands, says John Hegarty

Sir John Hegarty has said agencies should take their own advice and act more like brands, in the latest installation of Campaign's Talking Inspiration series.

Hegarty: agencies need better understanding of what they won't do
Hegarty: agencies need better understanding of what they won't do

Speaking as part of the series, hosted by Marc Nohr, Hegarty said: "One of the problems we have with agencies and communication business is that not enough of them believe themselves as brands – a belief of what they do and don't do.

Watch the interview below

He said: "We spend all our lives advising companies to be brands and then suddenly, when it comes to ourselves, we're all things to all people.

 "All brands need to be defined".

To see the full interview and other interviews in the series, including Rory Sutherland and Maurice Levy, visit the Talking Inspiration page.

Topics

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published