Agencies contest Kerry cheese brief

Kerry Foods is looking for an agency to handle advertising for its LowLow cheese brand.

LowLow: new product launch
LowLow: new product launch

The food giant is approaching agencies directly. The winning shop will initially create work for LowLow’s new Mature Cheddar Spread.

Kerry unveiled the spread in January, the first new product in the LowLow range since the brand launched in the UK three years ago.

LowLow is positioned as a healthy cheese that contains one-third less fat than ordinary cheddar.

The launch campaign for LowLow included a TV ad in October 2009 by Fallon.

The spot showed a mouse tiptoeing through a pile of mousetraps to get to a plate of LowLow cheese on toast. ?It ends with the strapline: "It’s the ultimate cheese."

The new spread is available in original and cracked black pepper variants.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published