Agencies invited to prepare pitches for Royal Mint business

The Royal Mint has kicked off a statutory review of the pounds 3 million media and direct marketing business for its commemorative and collectable coin ranges, and has briefed a number of undisclosed agencies ready for pitching in March.

The Royal Mint has kicked off a statutory review of the pounds 3

million media and direct marketing business for its commemorative and

collectable coin ranges, and has briefed a number of undisclosed

agencies ready for pitching in March.



The media planning and buying for the Royal Mint is handled by MediaCom

TMB Direct, which has held the business for five years since The Media

Business Direct, as it was then known, won it in a pitch against the

incumbent, O&M Direct, and WWAV Rapp Collins.



At the same time, Ogilvy & Mather lost the advertising account to the

direct marketing agency, the Petersen Partnership, which is to repitch

for the business as part of the review.



The review is separate from the public awareness side of the Royal Mint,

which is handled by the Central Office of Information. The media and

creative accounts for this part of the business are held by MediaVest

and WCRS respectively, and are unaffected by the review.



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