The Royal Mint has kicked off a statutory review of the pounds 3
million media and direct marketing business for its commemorative and
collectable coin ranges, and has briefed a number of undisclosed
agencies ready for pitching in March.
The media planning and buying for the Royal Mint is handled by MediaCom
TMB Direct, which has held the business for five years since The Media
Business Direct, as it was then known, won it in a pitch against the
incumbent, O&M Direct, and WWAV Rapp Collins.
At the same time, Ogilvy & Mather lost the advertising account to the
direct marketing agency, the Petersen Partnership, which is to repitch
for the business as part of the review.
The review is separate from the public awareness side of the Royal Mint,
which is handled by the Central Office of Information. The media and
creative accounts for this part of the business are held by MediaVest
and WCRS respectively, and are unaffected by the review.