Agencies line up for £10 million Subway pitch

LONDON - Subway, the global submarine sandwich franchise, has called a review of its £10 million in-tegrated advertising account through the AAR.

Subway...agencies lining up for £10 million pitch
Subway...agencies lining up for £10 million pitch

An RFI was sent to agency groups and integrated agencies on Tuesday. The account will involve a mixture of national television and press campaigns plus regional campaigns and in-store activity.

Subway is understood to be considering a change to its advertising strategy.

The successful agency will review its advertising message, examine  its competitors and look at how to increase footfall through the door.  

The incumbent, the Glasgow-based agency Frame, will repitch for the business. It has handled the account since 2005.

Frame won the regional business (for the Yorkshire and Granada regions) in July 2005, and was appointed to the national account in September of the same year.

The Subway franchises currently pay a percentage of their turnover into a communications fund, which is split on a regional and national basis. Separate regional and national boards then decide how to spend the funds.

Keith Bolton, the managing director of Frame, which developed the "Sub of the day" concept in 2006, said: "We are on board with them all the way, we love Subway. It's an account we've grown up with."

Alex Cacouris, Subway's head of marketing, said: "Subway has enjoyed phenomenal growth, particularly over the past three years.

"It's now time to review our broadcast communication as we enter the next exciting stage of development in the UK and Ireland."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).