Agencies line up for £12m Hyundai task

LONDON - Hyundai has approached agencies about its £12 million UK advertising account, currently handled by VCCP.

The company has contacted agencies through its in-house advertising agency, Innocean, in a move designed to streamline its creative relationships.

Hyundai uses different agencies in markets across Europe, and also appoints agencies on a project basis to
handle individual launches. As a result, work from European agencies runs in the UK alongside VCCP campaigns.

VCCP won the UK brief in 2004 after a final pitch against Abbott Mead Vickers BBDO.

It was asked to lead a consortium including Rees Bradley Hepburn, which handled dealership marketing, Carlson Marketing for DM and Oakwood dc, which was hired as Hyundai's design agency.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).