Agencies line up for £25m JD Williams

JD Williams Group, the catalogue company, is reviewing its £25m advertising account.

JD Williams: calls ad review
JD Williams: calls ad review

The pitch process, which is being handled directly by the JD Williams marketing team, includes a tender that asks agencies for a number of case-studies as well as their above-the-line and direct marketing credentials.

JD Williams is approaching ad agencies just four months after it retained the Principles Agency to its integrated business with a focus on customer recruitment and retention.

The agency’s work since then is thought to have included direct mail and press campaigns to promote JD Williams’ fashion brands, as well as a new brand campaign to help attract a more varied consumer base.

A spokeswoman for JD Williams declined to comment on the advertising pitch.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).