Agencies line up for £5m Vision Express

Vision Express has called a review of its £5 million media planning and buying account.

The optician has contacted a number of agencies to set up meetings ahead of a pitch.

It is not known whether the incumbent on the account, Universal McCann, will repitch.

Last February, the company appointed Miles Calcraft Briginshaw Duffy to handle the account after a final shoot-out against Publicis.

The optical retailer has just launched a new TV ad, which was created by MCBD and features the fashion expert and model Lisa Butcher. The ad shows Butcher in a white studio outlining what makes a good optician.

After listing a number of her criteria, the ad ends with the strapline: "Vision Express: what would you like to see?"

Vision Express is the third-largest optician in the UK with a 9 per cent market share and more than 220 stores.

The next largest is Dollond & Aitchison, which has a 12 per cent share, while Specsavers is the market leader with a 30 per cent share.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).