Agencies line up for £7m Superdrug media

Superdrug, the UK's second-largest health and beauty retailer, is reviewing its £7 million UK media planning and buying business, currently held by ZenithOptimedia.

Superdrug: Joanna Page starred in 2010's TV push
Superdrug: Joanna Page starred in 2010's TV push

The move is part of a European review led by Superdrug’s holding company, AS Watson.

The retail group, which is owned by the Hong Kong conglomerate Hutchison Whampoa, is reviewing its high-street pharmaceutical stores in selected markets.

In the UK, the review also includes the £1 million media planning and buying business for The Perfume Shop.

The review also covers local high-street pharmacy stores in Belgium and the Netherlands.

Superdrug last held a review of its media business five years ago in which the incumbent, ZenithOptimedia, retained the account after a pitch against Carat, Mindshare and Walker Media.

Last year, Superdrug held a review of its creative business that resulted in the appointment of HMDG.

The bulk of its advertising spend is directed at press and TV, with the remainder split between direct marketing, digital, outdoor and radio. Superdrug also works with I Spy Search, which handles its social media offering.

Last October, Superdrug launched its first major TV advertising campaign for ten years, introducing the Gavin & Stacey actress Joanna Page as the face of the retailer.

Follow Katherine Levy on Twitter @KatherinePLevy

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).