Agencies line up for £7m Superdrug media

Superdrug, the UK's second-largest health and beauty retailer, is reviewing its £7 million UK media planning and buying business, currently held by ZenithOptimedia.

Superdrug: Joanna Page starred in 2010's TV push
Superdrug: Joanna Page starred in 2010's TV push

The move is part of a European review led by Superdrug’s holding company, AS Watson.

The retail group, which is owned by the Hong Kong conglomerate Hutchison Whampoa, is reviewing its high-street pharmaceutical stores in selected markets.

In the UK, the review also includes the £1 million media planning and buying business for The Perfume Shop.

The review also covers local high-street pharmacy stores in Belgium and the Netherlands.

Superdrug last held a review of its media business five years ago in which the incumbent, ZenithOptimedia, retained the account after a pitch against Carat, Mindshare and Walker Media.

Last year, Superdrug held a review of its creative business that resulted in the appointment of HMDG.

The bulk of its advertising spend is directed at press and TV, with the remainder split between direct marketing, digital, outdoor and radio. Superdrug also works with I Spy Search, which handles its social media offering.

Last October, Superdrug launched its first major TV advertising campaign for ten years, introducing the Gavin & Stacey actress Joanna Page as the face of the retailer.

Follow Katherine Levy on Twitter @KatherinePLevy

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published