Agencies line up for 888.com media brief

888.com, the online gambling site, has called a UK media review and aims to appoint an agency in the second half of the year.

Agencies line up for 888.com media brief

The incumbents are Adconnection and All Response Media.

Partnerships have been central to 888.com’s marketing in the past. In 2012, the brand launched a Big Brother platform with Channel 5 and Endemol, and a betting partnership with Ryanair.

The Big Brother activity, which was hosted at BigBrotherBingo.com, offered a range of games and was promoted through TV ads on the C5 network. The spots were created by Hero Media.

888 Holdings did not respond to a request for comment. Adconnection declined to comment.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

Just published

More