Agencies line up for Admiral ad business

Admiral Group, the insurance company, is in talks with creative agencies about its flagship brand.

Agencies line up for Admiral ad business

Paula Lyons, Admiral’s marketing manager, has contacted agencies asking if they would like to meet to discuss the creative strategy for the Admiral brand.

Admiral relies on its in-house creative department for advertising and uses suppliers, including Aardman, for work such as animation.

A spokesman for Admiral said: "We often have meetings with a variety of different types of agencies."

The insurer has only once before appointed a creative shop to oversee its TV advertising on a retained basis. It hired The Gate (then known as Chick Smith Trott) in 2010 after a competitive pitch handled by AAR.

PHD holds Admiral’s £10 million media account.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More