Agencies line up for Ancestry.co.uk media

Ancestry.co.uk is on the hunt for an agency to oversee its £6 million media planning and buying account.

Ancestry.co.uk: review
Ancestry.co.uk: review

The incumbent is Initiative. The agency will repitch for the business, which it has held since the summer of 2010.

Other shops believed to be in the running are Omnicom’s PHD and Dentsu Aegis Network’s Vizeum.

Ancestry.co.uk positions itself as the leading online resource for family history and genealogy.

It is owned by the US-based Ancestry.com, which claims to be the biggest commercial genealogical company in the world with the largest collection of family trees.

The review is being handled directly by Ancestry.com and led by Sue Moncur, the director of planning and communications.

VCCP works on Ancestry.co.uk’s creative business and is not believed to be affected by the review. It created the "traveller" campaign in 2013, which comprised two TV spots.

Ancestry.co.uk faces competition in the UK from smaller sites including Family Search but also from the increasingly popular Genes Reunited, an offshoot of Friends Reunited.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More