Agencies line up for beer promotion task

Be the first to comment
Let There Be Beer: Rainey Kelly Campbell Roalfe/Y&R created launch ad
Let There Be Beer: Rainey Kelly Campbell Roalfe/Y&R created launch ad

Global Brewers Initiative, the consortium of alcohol manufacturers seeking to boost beer sales, is looking for an agency to handle its UK advertising account.

Rainey Kelly Campbell Roalfe/Y&R created Global Brewers Initiative’s launch ad, "let there be beer", in 2013. The agency is repitching against McCann Birmingham, Now and SapientNitro.

The Advertising Standards Authority censured "let there be beer" in December 2013 after a complaint from the Youth Alcohol Advertising Council. One week earlier, a content-led TV campaign that starred Tim Lovejoy and was brokered by Mindshare escaped a ban after complaints that it could be mistaken for programming.

Global Brewers Initiative did not respond in time to comment.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published