Agencies line up for Bentley ad account

Be the first to comment
Bentley: reviewing ad account
Bentley: reviewing ad account

Bentley, the Volkswagen-owned luxury car marque, is looking for an agency to handle its estimated £5 million pan-European advertising account.

The manufacturer has approached agencies directly about the pitch, which comprises mainly direct marketing, dealer marketing, events and regional advertising. A result is expected before the summer.

Bentley’s UK account has most recently been handled by Adam & Eve/DDB, which also oversees advertising for its VW parent. It is understood that the agency will repitch for the business.

In September last year, Adam & Eve/DDB strengthened its relationship with VW by picking up the £5 million advertising account for VW Commercial Vehicles after a pitch against VCCP, Beattie McGuinness Bungay and the incumbent, Iris.

In June last year, Bentley handed its estimated £15 million global media account to PHD. The pitch also featured Media­Com, which works on VW brands including Seat, Audi and Skoda.

Tags

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published